Club Partner
Over the years, memberships in golf clubs have been on the decline and the average age of a member is increasing year-on-year. Whether this be because golfers are struggling to justify the cost of a full traditional membership, or as personal lives become busier it is become increasingly harder to get out onto the course and play, we have been there before. PlayMoreGolf was founded by the same team who launched and ran The De Vere Club. Not only do we have extensive experience of running golf clubs and working in the leisure industry, but we know how important it is to keep up with the ever-changing golfer demands. A flexible membership does not replace your traditional membership, rather it removes the dependency on weather reliant revenue for clubs and enables better visibility on your income streams.
Our aim with the flexible membership category is to remove the intangible revenue that comes from non-membership golfers, with the long-term vision of being able to provide your club the next
generation of full 7-day members.
Enable Your Future Growth
We have put together a club guide that details all the information you need to know about launching a flexible golf membership category and how it can help your club secure future success. From what a flexible membership category looks like through to how this will benefit your club, you will discover how retain and acquire new members and ultimately, boost income.
Why partner with us?
Dedicated Marketing Support
Efficient yield-managed point system
Guaranteed contracted membership revenue
Online CRM System
Skilled Sales Support
Bramshaw Golf Club
Over the last years we have seen the number of golf memberships dwindling and the average age of golfers increase. But what we’re not seeing is the nomadic golfer get into golf club memberships and this is what PlayMoreGolf enable us to do. They allow us to make sure a golf club membership is right for all and not just for some. We see the benefit of PlayMoreGolf as two-fold. One, we can use their fantastic platform to administer our tee times. Two, we can use their extensive marketing abilities to promote our club.
Within 6 months, the flexible membership category had generated:
Wortley Golf Club
We decided to choose PlayMoreGolf over doing our own membership system, mainly because of the backup and support that they can give you, their experience is invaluable in helping you. We’ve had over 100 players now join on the scheme a mixture of a younger demographic of players and some of the older plays who used to be there have come back to the club. Since launching the membership category both the board and committee are very, very pleased.
Within 6 months, the flexible membership category had generated:
Why Choose Us
Month-on-month PlayMoreGolf continues to grow. Bringing on new partner clubs and welcoming both new and old golfers back to the game. We are trusted by golfers and golf clubs across the UK.
9,000+
250+
183,000
“After a couple of attempts to pass this through the powers that be (golf clubs don’t like change), we launched PlayMoreGolf and it literally flew of the shelf. We had budgeted for 30 members in year one and received over 100 in the first 9 months!
We would highly recommend PlayMoreGolf to ANY club! The service is exceptional, and we have not had a disappointed member yet. We followed the team’s recommended launch process, and have been following up with all leads/enquiries which has certainly helped.”
Robert Holland, General Manager, Torquay Golf Club
“PlayMoreGolf fills a valuable membership gap within our offering and in turn creates a steady flow of revenue, filling the golf course at predominantly off-peak times. This fully managed service is hassle free and I would highly recommend any golf club looks at their offering.”
Mike Yorke, General Manager, Horsham Golf
“We now have a regular monthly income through-out the year straight into our account. We have an independent sales team obtaining us members and to date not a single occurrence of someone looking to join as a full member and subsequently joined as a flexible member. PlayMoreGolf is achieving and more what we sought from a flexible points-based membership scheme.
We have a membership category that gives us control over the points matrix and the other membership benefits offered, thereby maintaining the value of being a full member, whilst increasing our membership income and course usage during quieter times. I can say PlayMoreGolf has been a resounding success and as a club we have done very little to achieve a 5 figure increase to our turnover.”
Kevin Redman, Director, Sherborne Golf Club
“The introduction of the PlayMoreGolf membership category has proved very successful for Came Down Golf Club. We launched just 6 months ago and already have 45 new members. It’s a great way of giving casual golfers a home and allowing them to experience the benefits of golf club membership. It has little impact on our traditional members as the points structure encourages play during off peak times, when the course is usually quiet.”
Nick Rodgers, Secretary and Head Professional, Came Down Golf Club
“PlayMoreGolf allows us to do what every golf club dreams of; to full empty space on the course. The platform is super easy to use and comes with an in depth reporting function which proves essential when measuring it’s performance in our business. When you combine such a great tool with the friendly and knowledgeable team at PlayMoreGolf, you have a product that can only help your business. Whether your goal is to save a struggling membership or simply to fill some quiet space in your tee sheet, PMG should be your first point of call.”
Karl Hepple, Golf Manager, Stoke by Nayland
“PlayMoreGolf offers a flexible membership platform and variety of courses for our customers that simply cannot commit to a full membership. This allows them to play when it suits them but also helps the club fill the quiet times. The team since day 1 have been superb and the after care service they provide is second to none. I look forward to continuing our relationship with the team at PlayMoreGolf.”
Tom Waldron, Golf Manager, The Welcombe Golf Club
“PlayMoreGolf offer a great alternative flexible golf membership for us. Their website interface is integrated to our tee sheet making the booking process seamless for the members. The club support we receive through staff training sessions, campaigns and social media content is fantastic and really helps us drive the membership option forward. We strategically use their points matrix systems which maximises our footfall at quieter times. I would strongly recommend for any golf club to consider partnering with PlayMoreGolf to offer a flexible points-based golf membership.”
Tom Butterworth, Golf Manager, De Vere Staverton Estate Golf Club
“Our club had been looking for some time to create a flexible category of membership that would complete our membership offering, but we needed some help with the infrastructure to get it off the ground. We would absolutely recommend PlayMoreGolf: from day one they have been in constant communication to help us get everything we needed set up from integration with our tee sheet down to purposeful marketing to help generate quality leads. The process has been remarkably simple and the staff have been brilliant with us. It’s a fantastic platform that has allowed us to generate valuable additional revenue, which all our members will be happy to see be spend where it matters most”
John Davey, Club Secretary, Tredegar Park Golf Club
- Great support and backup from the team
- The back office platform offers peace of mind and confidence that everything is under control and the information needed is readily available.
- Great marketing that has generated lots of leads and enquiries
- We would recommend PlayMoreGolf
- We would have definitely struggled to do this on our own
- The tee sheet integration is invaluable
- Great that it’s flexible for the club and the golfer
- The Board are delighted with the results and looking to build on our initial success.
Mick Thorpe, General Manager, Scarcroft Golf Club
“The PMG Flexible membership has enabled us to increase our membership by more than 80 members in one year. The leads generated have been excellent and there are added benefits such as secondary food and beverage spend as well as potential upgrades to full membership giving us a continual platform for growth going forward.
Although we are one of the most prestigious Clubs in Cardiff, we have a dynamic forward-thinking committee and have embraced PMG in 2019. This great platform has increased our bottom line by thousands of pounds and has given us a more welcoming, family friendly element which has had a positive outcome to the Club’s social scene. We re looking forward to another great year ahead with PMG in 2020”
Stephen Scott-Bowen, General Manager, Cardiff Golf Club
“We always wanted to offer flexible membership at the club as we knew there was a market for it, but we didn’t know how to manage it. The concern was always that the administration of it would be time consuming and difficult.
The fact that PlayMoreGolf is all managed online and points are automatically deducted and the bookings feed straight to our tee sheet is fantastic and ensures the staff are free to continue with their tasks and looking after members/guests. The lead generation set up gives us an opportunity to speak with potential members and grow our database. The new members have been fully welcomed to the club and we are grateful for the increase in membership.”
Natalie Lowe, Owner, Theale Golf Club
“Play More Golf offers our golf centre a good value flexible membership for customers who do not have the time to commit to the traditional 5 or 7 day style membership. It also offers the opportunity to play other courses as part of the package.”
Wesley Hutchins, Centre Manager, Cheshunt Park Golf Centre
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